Embark on outdoor adventures with Treeko, your go-to destination for premium hiking and trekking gear.
From rugged backpacks to weather-resistant apparel, our products blend durability with style.
Explore confidently, navigate precisely, and join us in our eco-friendly commitment. Welcome to Treeko – where every trail is a new adventure! 🌲
My Role
My role as the user interface designer was to make all the interactive spaces have the same aesthetic and follow brand guidelines.
Three completely interactive stations make up this creative retail installation, which aims to improve the customer experience.
These stations are made to be interactive, giving users a rich platform to explore product features in more detail.
The project job entails redesigning the stations and rearranging their location within a retail space for a fictional outdoor goods firm. The project's main objectives are to create motion graphic screensavers, create station designs that incorporate GSAP animations into the code, and create movies specifically for the motion graphic promotional station.
Apart from these components, photography was essential in obtaining images for model shoots as well as product presentations.
I chose the title "Trekko" for our company. "Trekko" means to set out on an adventure in the vast outdoors, encapsulating the spirit of exploration and learning.
The community of contemporary explorers is the target audience, and they are encouraged to embrace the excitement of setting out into the unknown and creating their own adventures.
We are looking for people that are trend-setters and have a strong sense of vibrancy. Most of these people are young adults who love being outside and going on weekly hikes, walks, bike rides, or camping excursions.
Set of chevrons are used, representing the energy to go out and explore. In other variations of the logo, chevrons are also used in letter K of Trekko.
Moreover, colour scheme has been carefully chosen to reflect the tones found in nature, creating an earthy, grounded vibe.